In the far Antarctic,
there ls a group of emperor pengulns who are notafrald of difflcuttles.
Penguln father and penguln mother swim on the cold glacler.
They are not afrald of the severe cold,
and use love and warmth to llluminate the path of the uttle penguln.
Together they glidefreely on the vast gladers,
dance together in the whlte world of snowflakes,
and play in the endless Paciflc Ocean.
It ls freedom, love, and responslbllity.
The appearance of the lttlepenguln ls uke the sun of the father andmother pengulns.
they wlll carry the hope to grow with him.
Brand Story
在遥远的南极,
有一群不怕困难的帝企鹅企鹅爸爸与企鹅妈妈在寒冷的冰川遨游,
他们无惧严寒,
用爱和温暖去照亮小企鹅前行的路。
他们一同在广袤无垠的冰川上自由自在的滑行,
一起在雪花纷飞的白色世界尽情舞蹈,
一起在一望无际的太平洋忘我的戏水。
是自由,是爱,是责任。
小企鹅的出现,
就像是企鹅爸爸和企鹅妈妈的太阳,
他们将承载着希望伴随他一同成长。
Brand Story / 承希品牌故事
Chengxi承希品牌的诞生,源于品牌创始人的孩子。伴随着孩子的出生,创始人夫妻决定为孩子做一件长期且有意义的事,陪着孩子一起长大。2018年,与创始人孩子“承希”同名的童装品牌,扬帆启航,由此开始一个可以“百年传承”的梦想征途。
The birth of Chengxi brand originates from the children of the founder of the brand. With the birth of the child, the founders decided to do a long-term and meaningful thing for the child, accompany the child to grow up together. In 2018, a children's wear brand with the same name as the founder's child "Chengxi", set sail, thus starting a dream journey that can be "inherited for one hundred years".
Chengxi承希品牌的理念,是以简约、趣味、不束缚的产品,向孩子和父母传递“自由、有趣、探索”的精神。同时品牌尝试用多角度视野传达一种双向的亲子关系,遵循孩子的内心真实世界,释放孩子的天性,用爱陪伴他们,与这个世界一同成长。
The philosophy of Chengxi brand is to deliver the brand spirit of "freedom, fun and exploration" to children and parents with simple, interesting and unfettered products. At the same time, the brand tries to convey a two-way parent-child relationship with a multi-angle vision, follow the inner real world of children, release the nature of children, accompany them with love, and grow up together with the world.
Brand Concept / 承希品牌理念
陪你一起长大
自由/有趣/探索精神